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Holiday Capsule


Juicy Couture infuses casual glamor with an irreverent attitude for this holiday collection. Shot at the JFK TWA hotel in New York, featuring Mahogany Wade and Maggie Rawlins. 


Creative Director - Jill Herman

Art Director - Briahnna Logan

Graphic Designer - Jessica Roses

Photographer - James Macari

Responsibilities included assistance with concept ideation, assistance on set, communicating with partners at Urban Outfitters. I created a unique logo lockup for this limited holiday capsule that was used across all branding and packaging. Additionally I created supplementary marketing assets including all paid media, email marketing, and animations. 

Urban Outfitters partnered with Juicy Couture to host an in-store event at the Herald Square Flagship store supporting the launch of the UO-exclusive collection. 


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