PROJECT DETAILS

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Juicy Couture infuses casual glamor with an irreverent attitude for this holiday collection. Shot at the JFK TWA hotel in New York, featuring Mahogany Wade and Maggie Rawlins. 

 

Creative Director - Jill Herman

Art Director - Briahnna Logan

Graphic Designer - Jessica Roses

Photographer - James Macari

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Responsibilities included assistance with concept ideation, assistance on set, communicating with partners at Urban Outfitters. I created a unique logo lockup for this limited holiday capsule that was used across all branding and packaging. Additionally I created supplementary marketing assets including all paid media, email marketing, and animations.