Juicy Couture infuses casual glamor with an irreverent attitude for this holiday collection. Shot at the JFK TWA hotel in New York, featuring Mahogany Wade and Maggie Rawlins.
Creative Director - Jill Herman
Art Director - Briahnna Logan
Graphic Designer - Jessica Roses
Photographer - James Macari
Responsibilities included assistance with concept ideation, assistance on set, communicating with partners at Urban Outfitters. I created a unique logo lockup for this limited holiday capsule that was used across all branding and packaging. Additionally I created supplementary marketing assets including all paid media, email marketing, and animations.
Urban Outfitters partnered with Juicy Couture to host an in-store event at the Herald Square Flagship store supporting the launch of the UO-exclusive collection.