Nine West - Groundbreakers
Featuring Tyra Banks
Global brand ambassador, Tyra Banks, brings Nine West's fall campaign to life with a selection of the brand's modern and feminine apparel and accessories.
The model, business mogul, America’s Next Top Model creator and ModelLand founder is the ultimate groundbreaker. The model, business mogul, America’s Next Top Model creator and ModelLand founder is the definition of a groundbreaker. The global campaign appeared in InStyle magazine and WhoWhatWear.com. It was also featured on buses, taxis and subways in North and South America.
Creative Director - Jill Herman
Art Director - Briahnna Logan
Graphic Designer - Jessica Roses
Photographer - James Macari
My responsibilities as a graphic designer included assisting with pre and post production for the campaign imagery and using the imagery for both digital and print marketing. I implemented the assets across all brand platforms. Additionally I assisted with creating invitations, signage, and advertising for a pop up shop centered around the campaign.
Bus wrap design on City Sightseeing bus in LA
Billboard advertisement in LA
Above is a digital subway advertisement promoting a pop up shop in NYC. Below are images from the pop up store.
Pebble Post Mailer