Nine West - Groundbreakers

Featuring Tyra Banks

PROJECT DETAILS

Global brand ambassador, Tyra Banks, brings Nine West's fall campaign to life with a selection of the brand's modern and feminine apparel and accessories.

 

The model, business mogul, America’s Next Top Model creator and ModelLand founder is the ultimate groundbreaker. The model, business mogul, America’s Next Top Model creator and ModelLand founder is the definition of a groundbreaker. The global campaign appeared in InStyle magazine and WhoWhatWear.com. It was also featured on buses, taxis and subways in North and South America. 

Creative Director - Jill Herman

Art Director - Briahnna Logan

Graphic Designer - Jessica Roses

Photographer - James Macari

My responsibilities as a graphic designer included assisting with pre and post production for the campaign imagery and using the imagery for both digital and print marketing. I implemented the assets across all brand platforms. Additionally I assisted with creating invitations, signage, and advertising for a pop up shop centered around the campaign.

Campaign Imagery

Bus wrap design on City Sightseeing bus in LA

Billboard advertisement in LA

Above is a digital subway advertisement promoting a pop up shop in NYC. Below are images from the pop up store.

Pebble Post Mailer

© Jessica Pearl Roses