No Glitz No Glory - 2018 Holiday Campaign

 

I used After Effects & Photoshop in order to create the animated sparkles highlighting the product thus making the advertisements more engaging.

 

Creative Director - Jill Herman

Art Director - Briahnna Logan

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Shown on the left, animated sparkles highlight the model's shoes as well as jewelry. Center & Right depict original still images. Below the animated advertisement was displayed on a LinkNYC kiosk across from Macy's in Herald Square.

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Digital banner advertisement design, with animated sparkles.

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